photo Katie McCurdy
BRRCH started as the NY-based floral project of Brittany Asch now with home base in Los Angeles, founded in 2013 on the principle of delivering flowers as art to heighten the appreciation of the natural world around us.
With a deep respect For natural landscapes, Brittany aims to create Floral climates from worlds that do not exist, often elevating the flower Elements she shares into the realm of fantasy and Surreality. Her work with Flowers was once described as "What love would look like if love could materialize into floral form."
With BRRCH, Brittany has collaborated and Consulted across many mediums with other artists, musicians, and brands. She has produced flowers for FilM & TEleVision, Books, Galleries, Concerts, music videos, Garments, Editorial & beauty Campaigns, installations, Album Covers, Royalty, and His Holiness The 14th Dalai Lama.
Her flower work, endorsed by NY Times, Vogue, Martha Stewart, and an ever-growing clientele roster, is specifically tailored with each Recipient in mind. She derives great pleasure from making meaningful and memorable work while challenging our traditional notions of flower Arrangements And our interactions with them. She would like for People to take note of what is directly in front of them, and to Find in her work another point of entrance to dreams.